Handing out branded merchandise at industry events can be a powerful way to build brand awareness, but it requires thoughtful planning to avoid waste and maximize impact. Begin with gifts that reflect your core values and resonate with your ideal customers. A generic pen or notepad may seem safe, but it often fails to stand out. Instead, choose items that are practical, distinctive, and aligned with your brand ethos—like BPA-free bottles, recycled fabric totes, or multi-device charging pads.

The moment you give the gift is crucial. Don’t hand out gifts at the entrance where people are rushing in. Wait until you’ve had a authentic exchange that builds rapport. This transforms the gift from a freebie into a token of appreciation, making the recipient emotionally connected to your company. Train your team to engage visitors with a brief, authentic conversation before offering the gift. A simple "Thanks for visiting—this is for you, we hope it’s useful" goes a long way.

Tailor your gifts based on attendee profiles. If you’re targeting emerging SaaS companies, a high-quality power bank might resonate more than a cheap ceramic cup. For nurses, doctors, and medical staff, consider practical items like hand sanitizers with your logo or compact first aid kits. Custom details elevate the experience—adding a individual’s first name or a personalized message can turn a mass-produced item into a heartfelt gesture.

Avoid over-gifting. It’s better to give a thoughtfully curated gift than a cluttered bag of disposable items. Too many gifts can overwhelm attendees and dilute your message. Also, consider the on-site (https://arabesqueguide.net/how-promotional-products-are-transforming-in-2025) handling requirements. Make sure your gifts are easy to carry, durable, and not prone to damage during transit. If you’re transporting them via freight, inspect samples before the big shipment.

Track your results. Use scannable links embedded in packaging or a exclusive discount code printed inside to measure how many recipients visit your website or sign up for your newsletter. This data helps improve targeting and selection. Finally, reach out post-show. Send a handwritten note via digital mail to those who received your gift and invite them to a webinar or exclusive resource. This turns a one-time interaction into an ongoing relationship.